MarketBridge Collective was established to help New Zealand beverage brands navigate the complexities of the U.S. market.

Founded by Lance Hohaia, New Zealand born ex professional athlete, U.S. based operator with experience across college athletics, professional sport, procurement, operations, supply chain and market development.

Based in Michigan, we provide in-market representation, distributor introductions, retail strategy support, and hands on market development across the U.S.

Our approach is practical and relationship driven. We focus on low risk market testing, meaningful partnerships and building traction before scaling nationally.

We operate as an extension of your team, bridging the gap between New Zealand innovation and U.S. commercial execution.